AXA Insurance has launched a new direct insurance policy which will offer comprehensive flexible cover for Brits planning their summer break.

The leading insurance company believes that British holidaymakers are at real risk of travelling abroad without adequate insurance, with AXA estimating that as many as nine out of ten travellers may be heading abroad with inadequate insurance cover, or worse, no cover at all.

It’s estimated that 7 million UK holidaymakers will book their summer holidays over the coming month, and so AXA have chosen to launch their new travel insurance policy now to coincide with the busiest time of the year for holiday bookings.

AXA believe that a combination of consumer ignorance, and the inability of the insurance industry to offer relevant products has led to the problem of holidaymakers travelling to foreign destinations without adequate travel insurance.

According to a poll run by AXA, 19% holidaymakers now say they are more likely to consider travel insurance. High profile incidents such as the ash cloud problem, swine flu, and airline strikes have promoted travel insurance to become a priority for travellers, something which the insurance industry welcomes.

The new travel insurance policy from AXA is only available directly through the company, and offers 3 levels of cover from single trips, to annual multi-trips, plus individual age and health rated cover, and also the added bonus of new travel disruption insurance. Please visit AXA for more information on their new travel insurance cover.